Overland Journal

Reader Profile


Reader Demographic and Behavioral Details

The Overland Journal audience comprises a highly desirable demographic of adventurous and well-educated professionals with a higher than average disposable income and flexible schedule.

Overland Journal Readers

  • Over 50% have a household income above $100,000.
  • 64% represent the prized 25-44 year old audience group.
  • 63% travel 20+ days each year, often 10-15 days at a time.
  • Over 92% base their purchases on quality over price.
  • 71% consider photography a major part of their travels.
  • Over 90% prefer speciality gear and equipment.
  • Over 82% find lightweight backpacking equipment useful to their adventures.
  • Over 81% have made some modification to their vehicle:
    • 67% have aftermarket bumpers
    • 59% have outfitted their vehicle with a recovery winch
    • 67% use auxiliary lighting
    • 74% have increased the size of their tires from stock
    • 63% have equipped their vehicle with body protection
    • 56% use a roof rack on their vehicle
    • 40% have a 12v refrigerator/freezer in their vehicle
    • 58% have some form of a navigation system in their vehicle
    • 71% have modified their vehicles suspension from stock
    • 24% have installed a water system into their vehicle
    • 48% use a dual-battery system

Other Activities

Overland Journal readers incorporate a wide variety of outdoor activities into their adventures:

  • 80% Hiking
  • 57% Backpacking
  • 46% Remote camping and backpacking away from their vehicle
  • 45% Mountain Biking
  • 30% Fly-fishing
  • 23% Alpine Skiing
  • 22% Mountain Climbing
  • 22% Kayaking or Canoeing
  • 22% Bird Watching
  • 19% Geocaching
  • 14% Wing Shooting

ADDITIONAL INFORMATION

For additional information about advertising in Overland Journal, space reservations, materials requirements, or FTP information, please contact: Brian McVickers, Director of Advertising (602) 653-3784 .